If City Winery catered to younger patrons, it would need to compete directly with at least 2, hugely popular, relatively nearby large venues - Union Transfer and The Fillmore. Particularly, if their principal strategy will be to attract non-Mall patrons. Now if their plan is for a reincarnated Lawrence Welk venue - that'd be interesting. The referenced Boston venue above, seems to support the older customer orientation. So for the Opening, they send a stretch to get Patti Labelle from Wynnewood to toot a few oldies and get things started.