This is only a fraction of the issue. I'd be interested to know what you think the percentage of people shopping at urban shopping corridors - magnificent mile/newberrry street/SoHo, etc. are actually local residents - in other words ones who live within normal shopping proximity? No, the vast majority (and i mean VAST) are tourists, nearby workers, and daytrippers. I agree with the poster upthread - imo Walnut Street/Rittenhouse Row (which is it?) is the worst marketed big city urban shopping corridor...period. For crying out loud, Denver's 16th Street Mall is far more well-known/popular - which is absurd. Walnut Street /Rittenhouse Row (which is it?) doesn't brand itself and does little to attract the 10s of millions of tourists who are hitting up the historic sites 10 blocks to the east. At Christmas time, when every other big-city shopping corridor is stripped from head to-toe with twinkle lights and christmas decorations, Walnut Street/Rittenhouse Row (whch is it?) does literally (and i hate the use of this word) nothing. In other words, there's no cohesive branding strategy/ownership/vision of the strip and, relative to its peers, it shows.