InquirerAR (Augmented Reality)
Tech Life: Here comes 'augmented reality'
Put more prosaically, the app will enable you to point your phone or tablet at some photos or ads in the newspaper and see videos or other kinds of hidden content. The Inquirer’s version of the app, InquirerAR, is already available for free at Apple’s App Store and Google Play.
The paper is starting slowly, with five photos and about eight ads scheduled for a special section Sunday about the relocation of the Barnes Foundation from Lower Merion to a prime spot on the Parkway. The photos and ads will be identifiable through a logo: a small version of the Inquirer’s old-English-style “I.”
Point your phone or tablet at an exterior shot of the new building, and you’ll see an interview with its architects. A picture of Albert C. Barnes will activate a video about the eccentric art scholar and collector who created one of the world’s premier art institutions. A photo of Henri Matisse’s The Dance will summon a video about how the Barnes Foundation mounted the famed mural in its new location. (You can download the InquirerAR app today and use it on the photo accompanying this column to see the same video).
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