You may have already seen the Silverliner V sporting ads(The cool ones being for the National Constitution Center and Tropicana), well that is just the beginning:
More Ads, New Cash for SEPTA | NBC 10 Philadelphia
Hoping to generate more cash, the transit agency is expanding how and where they'll allow advertising. That includes inside and outside of regional rail trains, its website and really any surface an ad can be plastered -- it’s all up for grabs.
“Only about two-fifths of our operating budget comes from ridership and revenue,” says SEPTA spokesperson Jerri Williams. “And we need to do whatever we can do to increase the revenue we bring in.”
SEPTA expects to pull in $14 million in revenue from advertising -- a jump of $3 million over 2012. A mere 0.01-percent of the agencies’ projected $1.2 billion operating budget. Williams says more advertising means more money from sources other than the government.
“Any additional money makes us look good when we go to the federal government and the state asking for funding we can show we’re doing our part too.”
So expect more ads everywhere..oh and Fare increase:Station names are also up for grabs. In 2010, the transit authority agreed to rename the Broad Street subway’s Pattison Avenue station to AT&T Station. The five-year deal was valued at $5 million. Williams says SEPTA’s also considering selling naming rights at additional stations, though there are no concrete plans.
Another new source of advertising revenue could come in the form of ticketing cards. SEPTA’s in the process of rolling out a new payment system on its subway, trolley and bus lines. Called New Payment Technology or NPT, riders will use new cards to pay fares -- cards that can be branded with advertisements.
“Who’s sponsoring that card? If it’s sponsored by a financial institution, it may provide additional revenue,” Williams says.
We have a set pattern for our fare increases every three years just to keep up with the economy based on the cost of living,” Williams says. “We know every three years we’re going to look at the cost of living and make those adjustments.”