Should the city bring back this moniker in an attempt to brand the area around Broad and Lehigh? I've always thought this area was ripe for redevelopment utilizing it's road and rail connections as well as killer views of center city. Perhaps giving it a brand, as they did with west parkside's centennial district, woudl help? (of course, they so named the centennial district to tap into federal funds for historical districts)
North Phila.During the twentieth century growth continued above Erie Avenue whereas the areas closer to Center City were redeveloped. The automobile industry appeared on Broad Street between Vine Street and Fairmount Avenue, forming a "Gasoline Alley." Carriage and wagon works were replaced with the large factories of Packard, Cadillac, Ford, and Studebaker. By 1925 auto companies and machine shops serving them were located at Broad and Lehigh as well. 12 It was not until later that this intersection became designated "Garment Square" because of its association with Botany 500 and Queen Casuals




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