His work affected the world, every walk of life. His life was lived in the spotlight, so why should it be surprising his premature death would be the same.

To me he deserves the hoopla.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” ~Steve Jobs

Apple's Think Different advertising campaign. 1997-2002
Full version.

http://www.youtube.com/watch?v=cFEarBzelBs&NR=1

Steve Jobs is talking about the company at macworld expo 1997.

Steve Jobs:You have to think Differently. - YouTube

Great ad campaign. But more than that it's what Apple really did.