JOBS ONLY For HIPSTERS!

**ArcticSplash** · 06-01-2011, 07:30 PM

**ArcticSplash** · 06-02-2011, 08:13 AM

The only game in town

As cyclist Binky McKee rides on the sidewalk along Rittenhouse Square, he weaves between pedestrians. Then — oh no! — he gets flattened by a car as he's crossing 19th Street.

"Whoops!" Michael Highland says, hitting a button to start over. Highland is one of the creators of Binky, the main character of Hipster City Cycle, the just-released iPhone/iPad game in which a player guides Binky on his fixed-gear bike through Philly. After each successful race, Binky throws a party, thereby blowing more of his trust fund. The goal is to reach zero dollars.

"I don't have a fixie — I think they're crazy," Highland notes while sitting in front of Silk City Diner, which exists in pixelized form in the game. A pixelized Mayor Michael Nutter is in there, too, although Highland admits that most of what's depicted are simply people and places that artist Keith McKnight knows and likes.

Despite some clever marketing (contests to get your likeness pixelized and included in the game!), Apple didn't prominently feature Hipster City Cycle in its store on the game's launch day. "Apple doesn't do a good job of exposing everything equally," Highland says ruefully.

But it's fun to see the local landmarks and the light satire of the hipster community as embodied by Binky. And where'd his moniker come from? Highland smiles. "My mom named him."

—Theresa Everline

A Million Stories | Philadelphia City Paper | 06/02/2011

**Pitt** · 06-03-2011, 05:35 AM

Apparently they can start lowbrow websites called Philebrity.com too.

**Jayfar** · 06-03-2011, 06:35 AM

Start-up Offers New Hires $10,000, and All the Accoutrements of Hipsterdom - NYTimes.com

Excerpt:

Mr. Ludlow, who began the hiring campaign on Wednesday, said the company had already received 240 applications. Nearly half were related to marketing and sales, and roughly 40 percent were from developers. But the remaining 10 percent were from the most promising candidates, coming from Hipster’s rivals and companies like Google, Twitter, SalesForce, Oracle and AOL. Those applicants were proof enough that the campaign had been successful so far, he said.

“Getting these 20 people into interviews would have cost hundreds of thousands in recruiter’s fees, and we did it for free,” he said.