Philly's radio ads about child obesity.

**Moonraker** · 01-08-2012, 09:49 PM

Kudos to the city's public information commercials addressing child obesity and sugar drinks.
I believe this is the City's second PSA addressing public health issues.

**sharkey** · 01-09-2012, 01:42 AM

I don't like them. The one makes it seem like the store owners are out to get peoples' kids by selling them sugary drinks. Stores sell what they can make a profit on. Did all the corner store owners get together and plot to sell sugary junk in some areas and better beverages in others?

**mixiboi** · 01-09-2012, 01:53 PM

Nutter has been on a tear against that war for a while now...Pissed off both Coke and Pepsi in the NE.
I have the print ads, I'll post them later.

While I'm not a big fan of the campaign, I do love the ads. Very simple and to the point.

**LUCas** · 01-09-2012, 02:52 PM

How much is this costing us?

**NonAbsolut** · 01-09-2012, 03:24 PM

Originally Posted by LUCas

How much is this costing us?

No doubt a drop in the bucket compared to the costs of caring for diabetics without health insurance.

**LUCas** · 01-09-2012, 04:30 PM

Originally Posted by NonAbsolut

No doubt a drop in the bucket compared to the costs of caring for diabetics without health insurance.

No doubt. However, I have some doubt as to whether it's actually going to effectively reduce that cost as opposed to just adding on top of it.

**mixiboi** · 01-09-2012, 05:44 PM

Originally Posted by LUCas

No doubt. However, I have some doubt as to whether it's actually going to effectively reduce that cost as opposed to just adding on top of it.

It was paid with a grant from a couple of sources. So they are going to be used either way....

**LUCas** · 01-09-2012, 05:51 PM

Originally Posted by mixiboi

It was paid with a grant from a couple of sources.

Magical sources? Or did that money come from somewhere (taxpayers) and could have been spent on something besides the shocking revelation that soda makes you fat? I mean, why not the equally important and unheard of facts about water being wet and warning us that bears sh!t in the woods?

**mixiboi** · 01-09-2012, 05:56 PM

Sorry Im kinda bias to local graphic design firms getting work...

**LUCas** · 01-09-2012, 06:02 PM

Originally Posted by mixiboi

Sorry Im kinda bias to local graphic design firms getting work...

I get it. Just like I'm biased toward not spending public funds on boondoggles.

**mixiboi** · 01-09-2012, 06:06 PM

Here's NYC version:

**LUCas** · 01-09-2012, 06:09 PM

Originally Posted by mixiboi

Here's NYC version:

Yes yes, they're all very clever. The problem is, they are targeting people who don't give a rat's behind and are therefore, useless and a waste of money.

**mixiboi** · 01-09-2012, 06:15 PM

Originally Posted by LUCas

Yes yes, they're all very clever. The problem is, they are targeting people who don't give a rat's behind and are therefore, useless and a waste of money.

Useless, maybe. Waste of money? Well I can't agree to that, I'd be broke.

**borntochill** · 01-09-2012, 06:32 PM

Originally Posted by LUCas

Yes yes, they're all very clever. The problem is, they are targeting people who don't give a rat's behind and are therefore, useless and a waste of money.

How do you know that?

Various well-designed research studies have been conducted on the efficacy of public health education campaigns. Some campaigns garner meaningful results; others do not. See, for instance:

Assessing the Effectiveness of Public Education Campaigns - Kaiser Family Foundation

As mixiboi pointed out, the cost of these campaigns is but chump change. Philadelphia has over 900,000 clincally overweight and obese residents. The amount of taxpayer money spent to treat serious weight-related illness for many of these residents is staggering.

**mixiboi** · 01-09-2012, 07:45 PM

If we look at the money, very little of the over all funding are going to the ad/commercial campaigns:

Phila.Gov | Public Health

The Philadelphia Department of Public Health was awarded cooperative agreements totaling $25.4 million over two years for prevention and wellness efforts. Philadelphia received two awards from the U.S. Department of Health and Human Services (HHS):

$10 million to decrease tobacco use and secondhand smoke exposure.
$15.4 million to promote healthy nutrition and increased physical activity.

Philly launches campaign targeting smoking, sugar

Amy Jordan at the University of Pennsylvania's Annenberg Center for Public Policy conducted this research. "This campaign was created specifically for Philadelphians," she says, following months of research into parents' beliefs about beverages.

Jordan learned two things about parents that helped shape the campaign. First, they don't notice when their kids gain weight. "We found that although parents were able to recognize when they themselves were overweight, they didn't recognize when their children are overweight," she says.

The same fund that is paying for this initiative awarded a grant to WHYY for the production of FIT, a series that provides information to help people make healthy food and drink choices - whyy.org/fit

So a little bit of money going to people who need work like this doesn't sound bad to me(I'm BIAS, duh), seeing that most of the money is going to communities and organizations that will work with the ads.....

About Us - Food Fit Philly

**LUCas** · 01-10-2012, 09:04 AM

Originally Posted by borntochill

How do you know that?

Ummm, because they've had public awareness campaigns about nutrition and obesity for at least the last 40 years and people are getting fatter. That's how.

Various well-designed research studies have been conducted on the efficacy of public health education campaigns.

How much did those studies cost us?

[quote]As mixiboi pointed out, the cost of these campaigns is but chump change.[/qutoe]

Can I have a couple million please? After all, it's just chump change. As Mixiboi pointed out, he's profiting from this, so I don't think he's the best unbiased source for impartial information.

Philadelphia has over 900,000 clincally overweight and obese residents. The amount of taxpayer money spent to treat serious weight-related illness for many of these residents is staggering.

Really, what is it? And what amount is prevented by this ad campaign? And what is the relationship between Mixiboi's company which I presume is getting the ad work and those in gov't that wrote the contract?

**Hospitalitygirl** · 01-10-2012, 09:27 AM

Philadelphia has over 900,000 clincally overweight and obese residents. The amount of taxpayer money spent to treat serious weight-related illness for many of these residents is staggering.

Source?? That seems extraordinarily high.

**LUCas** · 01-10-2012, 09:31 AM

Originally Posted by Hospitalitygirl

Source?? That seems extraordinarily high.

Not really. It's including "overweight" people. Overweight is anyone higher than ideal weight. It's clinically defined as BMI of 25 to 29.9. Obese is 30 and up.

So, Someone 5'9" and 169lbs is "overweight"

**borntochill** · 01-10-2012, 02:19 PM

Originally Posted by Hospitalitygirl

Source?? That seems extraordinarily high.

Source is The City of Philadelpha Department of Public Health

Obesity and Sugary Drinks - Food Fit Philly

**borntochill** · 01-10-2012, 02:42 PM

Originally Posted by LUCas

Ummm, because they've had public awareness campaigns about nutrition and obesity for at least the last 40 years and people are getting fatter. That's how.

Yes, and in the last 40 years there have been no other variables affecting obesity rates besides public awareness campaigns.

Originally Posted by LUCas

How much did those studies cost us?

As mixiboi pointed out, the cost of these campaigns is but chump change.

Can I have a couple million please? After all, it's just chump change. As Mixiboi pointed out, he's profiting from this, so I don't think he's the best unbiased source for impartial information.

Where did I say Mixiboi was my source my information? I only said he is correct in pointing out that these public health campaigns are but a drop in the bucket compared to what taxpayers spend to treat people ill from diseases and medical conditions caused by or aggravated by obesity. Numerous studies estimate these annual expenses to be well up in the billions, not to mention the costs to all of us (as individuals and businesses) in terms of significantly higher health care insurance premiums due to having to pay for widespread obesity-related illness.

Obesity Costs: Twice as High as Earlier Estimates